4th & reckless // selfridges trafford centre
4th & RECKLESS - SELFRIDGES TRAFFORD CENTRE
iNTERIOR AND RETAIL PHOTOGRAPHY FOR THE 4TH & RECKLESS STORE AT SELFRIDGES TRAFFORD CENTRE, DOCUMENTING A CONTEMPORARY FASHION RETAIL ENVIRONMENT DESIGNED BY JOLIE INTERIORS. COMMISSIONED TO CAPTURE THE RELATIONSHIP BETWEEN THE BRAND'S VISUAL IDENTITY, PRODUCT DISPLAY AND INTERIOR DESIGN DETAILS.
THE PROJECT FOCUSED ON MATERIALITY, JOINERY, LIGHTING AND CUSTOMER EXPERIENCE WITHIN A HIGH-TRAFFIC RETAIL SETTING, WITH IMAGERY PRODUCED FOR MARKETING, PRESS AND PORTFOLIO USE. THIS WORK FORMS PART OF MY WIDER COMMERCIAL AND INTERIOR PHOTOGRAPHY PORTFOLIO, INCLUDING RETAIL, HOSPITALITY AND WORKPLACE ENVIRONMENTS.